fashion · Life

#30 wears

As many of my previous readers know, I have begun really rethinking and revamping my wardrobe. One of the areas I wanted to focus on was my own cocktail of the 30 wears campaign and Marie Kondo’s only keep things that bring you joy. Essentially, I am looking to bring more intentional thought into what I wear every day.

The 30 wears campaign is essentially one of the ways to embrace the slow fashion movement. So, let’s define some terms, shall we?

Slow fashion movement asks consumers to change their consumption habits in favor of higher quality pieces bought more selectively over time. Many people in the movement focus on organic, ethically produced goods. I am not there yet, but I hope to be some day.

Right now, my focus is becoming more mindful through implementing the 30 wears campaign.  The movement was started by Livia Firth, who is a general badass and married to Colin Firth, is simply about asking yourself “will I wear this at least 30 times” before you buy a piece of clothing.

For me, that means looking at both better quality clothes, even if they aren’t organic/eco/etc, and looking for pieces that I truly love and love me back. No more itchy, cheap fabric.

Now, let me clarify here, I do NOT have a capsule wardrobe and I don’t want one. I love color and random quirky pieces. I am not even opposed to having a large wardrobe, although my wardrobe has slimmed down considerably just naturally.

What I am opposed to is having a bunch of stuff I don’t wear and I don’t even like. I am opposed of buying just to buy, and perpetuating my own cycle of consumerism. I do want to clarify that I am not militant about counting how many times I wear an item, but just being really thoughtful about my purchasing habits.

So, here is the process I started to follow when I am shopping.

I ask myself: Will I wear it 30 times? Is it good enough quality to wear that many times? Does it flatter my body?

Then I look at whether or not I love that item enough to wear it for two or more seasons. That tends to be easier for me because I tend to lean more classic. But if I love something, I don’t mind if it is “no longer in fashion”.

I make a list at the beginning of every season about what I am looking to add to my wardrobe. I am someone who shops to relax. I find that when I shop with a list in the back of my mind, I am much less likely to buy some sale item on a whim.

Since I have been engaged in this journey, I find that I interact with my shopping very differently. I will go months without buying anything, but if I find an amazing Anthropologie dress or something in my bimonthly Stitchfix box, I buy it. Or I will still buy something from Target. The key for me is that I am confident that I will wear it over and over and over again.

If you are interested in  reading more about this movement, I would recommend this link, this one, and one more. If you have some overarching guiding principle regarding your wardrobe, I’d love to read them!


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